Ruts

We created a brand identity for Rüts that marries organic vitality with the precision of structured design. Drawing on the natural interconnection of plant roots, we developed a logo system that speaks to both individual care and corporate reliability—an identity that conveys growth, support, and sustainability at a glance.

Our design journey began with a wordmark where each connected letter echoes the organic flow of plant roots, symbolizing the company’s commitment to nurturing greener spaces. The emblem’s one-line illustration of intertwined hands and branches adds a personal, creative touch, perfectly capturing Rüts’ promise of tailored, insightful plant consultations over cookie-cutter solutions.

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The final brand suite, complete with a vibrant yet balanced color palette and carefully selected typography, is a flexible system designed to work across all media. With every element crafted to communicate a story of deep roots and endless growth, the Rüts identity is not just seen—it’s experienced, inviting clients to join a journey toward healthier, more sustainable living.

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